Data Masking

Mask Sensitive Data Automatically

Real-time masking and anonymization as data flows through your AI APIs. Protect PII, PHI, and financial data — without breaking your application.

Why Data Masking Matters

Three Reasons to Mask Before You Send

Data Breaches

Once sensitive data crosses to an AI provider, you've lost control. Provider logs, model training pipelines, and downstream caches all become attack surfaces.

Legal Consequences

GDPR, HIPAA, PCI-DSS, and CCPA each impose strict obligations on data transfers. Sending raw PII to a third-party AI provider can trigger enforcement on its own.

Loss of Trust

Customers expect that their data isn't being silently fed into third-party LLMs. Masking demonstrates that you take privacy seriously by design.

APIRE Masking Capabilities

Real-Time. Compliant. Customizable.

Real-Time Masking

Sensitive data is identified and masked in milliseconds, before it reaches the AI model. Your application continues working normally — users see no difference.

Regulatory Compliance

GDPR, HIPAA, PCI-DSS, and CCPA-aligned masking policies. Dynamic anonymization rules configurable to your jurisdiction and industry requirements.

Full Control and Customization

Build custom masking rules with our visual rule builder — no regex expertise required. Define exactly how each data type is handled: redact, replace, tokenize, or encrypt.

Role-Based Restoration

Masked for Most. Restored for Authorized.

Masked data can be selectively restored to authorized users. Define which roles see original data versus masked values. Maintain data utility for authorized workflows while protecting privacy for all AI interactions. Authorization is tied to your existing identity provider (SAML, OIDC, AD/LDAP), so role changes propagate instantly.

Mask once. Protect everywhere.

950+ rules. Zero regex. Inline, instant, invisible to your users.